The Philippines' Tourism tactical campaign in 2015 is based primarily on a year-round calendar of events that compels local and foreign tourists to visit the Philippines and pro-actively participate in the activities to be lined up. The online calendar will be a combination of traditional festivities, private sector-initiated commercial events, LGU-led activities and special projects organized by DOT and its attached agencies, all aimed to highlight strategic tourism products and services.
COO Domingo Ramon Enerio emphasized that Visit the Philippines 2015 is not meant to replace It's More Fun in the Philippines but refresh it. With all the events and collaborations that are about to happen, he said that we can market the Philippines as a major global destination. Expect 15x MORE FUN this 2015!
Check the microsite phl2015.itsmorefuninthephilippines.com or visitph2015.com to register and check events under one of the following themes:
1. Music & Arts Festival
2. Lifestyle & Entertainment
3. Sports & Adventure
4. Business (MICE)
5. History & Culture
You might be wondering, as a stakeholder (private sector) and a tourist, how this new tactical campaign will benefit you? Please visit my blog again and I'll publish a new post containing an easy tutorial for you to access the site and list down advantages.
For the meantime, please feel free to read some of my related posts. Join me in experiencing and sharing the FUN in the Philippines!