After 2 years and millions of memes, DOT now is ready to supercharge the campaign by creating more FUN AMBASSADORS through the use of social media and application of concepts like gamification as well as fun theory.
What is a
You are basically an advocate of It's More Fun in the Philippines tourism campaign, someone who believes in the power of social media to influence people in their travel choices.
Gamification of Fun = Unlimited Source of Bliss
According to wikipedia, the term Gamification was coined by a British-born program and inventor Nick Palling in 2002 but it only gained popularity in 2010. Even with little observation, you'll also notice that the concept of gamification is closely related to Fun Theory.
Fun Theory was initiated by Volkswagen in 2009. It focuses on the thought that "something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better."
Follow these 4 Simple Steps to become a
Philippine Fun Ambassador
In my case, I initially authorized my twitter account when I signed-up and upon log-in, I was able to view my profile which contains some basic information.
You don't have to use a different meme generator just to be able to join the fun. In the Fun Ambassador website, you can directly make one and share it on your Facebook and Twitter without leaving the site. All you have to do is choose a picture from the gallery and be witty!
Time to browse your photo albums and publish your your files for a good cause! Share your great shots and who knows, you might see it on the next advertising material of DOT. While you cannot earn from this, I bet you'll feel good when you see your travel photos in the billboard, calling cards, magazines, flyers and others. For sure you'll be happy when you realize how your photo can make this campaign a lot more fun!
There are countless reasons why It's More Fun in the Philippines. For sure you will ever run out of ideas and stories so continue traveling around the Philippines as you constantly update your Fun Ambassador profile. Earn more Fun Score. Blog more! Don't forget to have fun and share the fun!
#1 Fun Ambassador. Now you believe me that it's really FUN and easy right?!! Sign-up now and you too can make it!