The NBCUniversal International format, produced by NBCUniversal’s Matchbox Asia, follows Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion victims to the path of fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, features in each episode, setting up the fashion challenges each week.
To achieve a professional look that can be replicated for the everyday, Sazzy will be joined by a guest stylist in each episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia).
In each episode, Sazzy and an accomplice – a concerned family member, friend or colleague – will help transform the lucky fashion victim into a beacon of style. After having their wardrobe raided, the individual will have their current fashion choices face the “Eww Tube”, one of the iconic features of the original format. The “Eww Tube” is a vacuum cleaner-like machine that literally sucks offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices.
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“How Do I Look? Asia is a testament to DIVA’s position as the leading women’s entertainment channel in Asia. We are confident that this ground-breaking local production, like its original franchise, will strongly resonate with our core female audiences across the region,” said Christine Fellowes, Managing Director, Asia Pacific, NBCUniversal International Networks. “Using the insights from various in-depth research initiatives on Asian women that NBCUniversal has conducted and developed over the recent years, How Do I Look? Asia features many of the elements that we found women loved: fabulous and fun makeovers, the hottest fashion trends tailored to Asian sensibilities, inspiring and heart-warming personal stories, and a positive underlying message that encourages every woman to be her best self.”
Tito Costa, Managing Director of ZALORA Group, said, “We’re excited to be working with How Do I Look? Asia’s very first season of fashion makeover series and we’re proud to contribute to the life-changing makeovers featured throughout the show. ZALORA supports Asia's diverse forms of beauty and seeks to empower women through fashion by giving them the confidence to own whatever moment they find themselves in and to encourage them to be the best version of themselves. The show’s goal is aligned with ZALORA’s commitment to provide a carefully-curated range of fashion options as the right tools to create confidence-boosting looks. This is perfectly echoed in the weekly fashion transformations featured throughout the show.”
In Malaysia, the series is also presented by Marigold Yogurt Drink and Panasonic Beauty.
Clozette is the Official Fashion Social Network of the series, which is filmed at an NBCUniversal International studio set built in Solaire Resort & Casino, Manila.
For more information on How Do I Look? Asia, including exclusive behind-the-scenes sneak peeks, fashion tips, quizzes and personality profiles, visit www.divatv.asia/hdila
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How Do I Look? Asia premieres on 31 August, Mondays at 8PM (SIN/MAL)