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"Very welcoming and inviting!" That's my first impression of the newly opened Merkado Supermarket, a joint venture between ALI Capital, Corp. (a wholly-owned subsidiary of Ayala Land, Inc.) and Entenso Equities, Inc. (a wholly-owned subsidiary of Puregold Priceclub, Inc.), under AyaGold. This is the first of its kind with the primary purpose of building and operating mid-market supermarkets in key locations within the country so you can expect Merkado Supermarket to be present in Ayala Malls in the coming years. 
 Merkado Supermarket is giving a new meaning to grocery shopping by making it fun and easy! Let me share to you 8 ways how they do it based on my observation and experience. 1. The Conceirge Counter Welcomes You! Contrary to other traditional supermarkets where you'll be greeted by security guards and cash registers at the front line, you'll have wide entrance with the Conceirge counter welcoming you as you enter Merkado Supermarket. The ambiance and vibe of the place is one of the first thing I love about Merkado and you'll know what I mean when you visit it too.  2. Rainbow of Fresh Fruits and Vegetables will Greet You! Health enthusiasts are definitely in for a treat as the supermarket’s extensive fresh produce section makes up 30% of the supermarket’s mix. You'll easily spot the fruits and vegetables that you need at first glance.  3. GREEN IS IN. Those with a green thumb can get their hands on potted herbs; just look at these assorted herbs from Gourmet Farms. Part of Merkado's mission is to promote healthier lifestyle so expect more fresh organic choices from them.  4. Healthy and Nutritious Food, Fresh from Farm to Market. Yup, that's right. If you are into salad and juicing, you'll love their salad and dressing station where you can get 200 grams of mixed greens for as low as Php 99 with free sachet of dressing. It's actually one of my favorite stations inside the Merkado Supermarket because it's perfect for my budget. No wonder other shoppers hoard a lot of greens in their cart! They also have a salad bar from Dole so you have more options.  5. You Get the Best of Both Worlds Amidst the emerging gastro-hub of Quezon City and with the community in mind, Merkado as a mid-market supermarket boasts of an extensive line of local and imported goods usually placed in the same aisle, as well as a wide range of fresh and grocery items, rotisserie and wine selection carefully handpicked for those with a discerning taste. Now this set-up saves us time and energy looking for our favorite brands in different places!  6. Promotes Grocery Shopping as Bonding Activity Now, grocery shopping is not just any chore nor a duty my moms or by our house help. The whole family can now take part in this grocery trip feeling excited and eager! Surrounded by the country’s most renowned academic institutions, a growing residential and business community, Merkado Supermarket fosters a sociable environment enabling family, friends, classmates and colleagues to gather or chat while picking out their favorite snacks or choosing their preferred cuts of meat. In Merkado Supermarket, shoppers are invited to enjoy the relaxing shopping experience.  7. A Haven of Specialties Carrying over 20,000 merchandises and spanning 3,900 sqm of floor area, Merkado Supermarket is set to have something for each type of shopper. I was so happy when I saw a Matcha (Green Tea) KitKat, Strabucked Chilled Coffee and other favorite imported chips. Buying grocery has never been this EGGxciting for me! I bumped into a fellow MarkProf Alumni and currently the Marketing Manager of Bounty Fresh last Friday. Ehy Ahr caught me taking photos of the egg so he gave me a little EGGducation. He showed me the Specialty Eggs by Bounty Fresh and told me that the eggs from their Cage-Free Chickens are the most nutritious one so I bought it aside from the Top Torikatsu which was very easy to cook.  8. Special Bundles and Promos Who doesn't love promotional offers?! The bakery was raided on the first day because some of their freshly baked bread and pastries was on sale.  This group of ladies proudly posed with their yummy finds! Just look at the smile on their faces and you'll feel that they really had a great time doing their grocery shopping at Merkado Supermarket.  With its first store opening in U.P. Town Center, Merkado Supermarket patrons are in for several surprises, starting with its opening weekend promos. Last weekend, I was able to get a free 1.5 liter of softdrinks plus lots of product samples after I settled my bills. Enjoy BUY 1, TAKE 1 deals on select grocery items. Buyers will also be treated to a FREE ITEM for every purchase worth P1,000. Check the Instagram or Facebook of Merkado Supermarket for more details on these promos.  Oh did I forgot to mention that Merkado Supermarket Staff are sweet and courteous? I noticed that when they greet the shoppers, they put their hand on their heart and then smile. Maybe it's their signature greeting gesture and I find it very polite! They are also very accommodating despite the busy day and long lines of transactions! They helped me re-pack my grocery into boxes because I forgot to bring my big ecobag.  Now, Merkado Supermarket gives me more reasons to make that trip to the grocery – and I think it will be my favorite past time! You'll definitely see and feel how Merkado Supermarket made market fun and easy! Visit UP Town Center and experience it for yourself!  BONUS! I had the chance to meet and greet 2 of the World's Billionaires listed on Forbes and Philippine's Richest Men. Congratulations Mr.Lucio Co and Mr.Fernando Zodel de Ayala on your new venture! All the best to Merkado Supermarket!  Special thanks to Jonel and Marjorie Uy of Digital Circles! <3
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