5 Key Insights from APRCE Manila 2015
1. Global Customers Living in a Global World
Internet connectivity and technology is changing the way we shop. It also opens many sales possibilities because doing business is not anymore limited to your physical store and geographic location. With the use of internet, you can now have a customer from other parts of the world. Jollibee, Primer Group of Companies and Uniqlo are some of perfect example of GLOCAL brands which shared their journey and experiences.
According to eCommerce advocate Ms.Janette Toral, it is very important to consider different market segments, their media usage and preference. She even relate it to the AlDub phenomenon and what retailers can learn from it to benefit their businesses.
4. Consumers love to Travel and Shop. There will be more downtown Duty-free shops but retailers must avoid offering same old same old. One must focus on research to understand the customer profile and preference. For example, Chinese travellers makes a gift list for families and friends so they research and prepare. This means you have to make sure that your product info can be found online so that they’ll consider you once they start shopping while on a trip.
Airport nowadays is more than just a place to arrive and depart, it’s now a place for a great shopping experience, offering wide variety of choices comparable to boutique and supermalls. This reminds me of Changi Airport in Singapore where my Singaporean friends and I frequently visited in the past just to shop, dine and hang-out.
Let’s be one of the the leaders of retail revolution and let’s move Asia fast forward!