Writing this post, I'm not only wearing my traveller hat but also my marketing thinkhat. Whenever I think of a campaign, I start by playing with words based on relevant meaning I want to associate with it especially when it comes to engaging tourism campaign like what I did for Date in Daet when I first started this sole searching soul blog.
Oh is that the Bird island? Oh My Marianas!
Did you know that there are atleast 103 bird species found in Northern Marianas Islands which attracts many bird enthusiasts and tourists.
While some people may question its "creativity" or "originality", I can confidently say that this OH MY MARIANAS! TAAP idea is backed by my insightful experience and I believe it has the potential to become a full viral campaign given the right execution.
Applying the principles I've recently adapted from Neuroscience and it's effect in branding and advertising, I can say that this TAAP concept has a big potential based on following 5 insights:
1. We're interrupting the "OMG" pattern as a daily expression by giving it a new breath of life and storyline. We make common uncommon.
2. Shift in feelings means unlimited creative execution! Can you imagine someone saying "Oh My Marianas!" in different mood? Someone shouting Oh My Marianas! before going for a cliff dive? How about children chanting Oh My Marianas! while playing in the beach? Or a couple on a honeymoon who looked so inlove with each who looked so charmed by the postcard perfect scenery and can't helped but lovingly whisper "Oh My Marianas!"
3. More than just being a tourism slogan, it is actually a battle cry, an expression that is "ownable by people". Imagine how residents can proudly declare "Oh My Marianas!" when they share its beauty to visitors and tourists who will find themselves saying "Oh My Marianas!" every single time because they've been mesmerized!
4. It's empowering! We give everyone that sense of pride and ownership, especially Filipinos who loves to travel outside the Philippines... Pride that they've been to "America" and have that paradise experience just 4 hours away from comforts of our home... And best of all, anyone can create their own OH MY MARIANAS! meme to share their discoveries and experiences.
Now, I do hope that the Marianas Visitors Authority will seriously consider this OH MY MARIANAS! concept and who knows, tap me to discover and experience their best kept secrets! I'll be very much willing stay in their islands while documenting and sharing Oh My Marianas moments to the rest of the world! Northern Marianas Islands, you're in my workcation dream destination!
SOME JUST WANT TO ESCAPE TO PARADISE.
As someone who likes to wonder while wandering, I really think that sometimes, someone just need an escape so they go the road less travelled and go off grid. We keep our coordinates for ourselves and keep it a secret especially if we unexpectedly found ourselves in paradise.
Sun-kissed and rejuvinated, people will definitely be asking "Where she have been?" Well, that's a secret I'll always tell and whisper Oh My Marianas!
I love flying and to be honest, Parasailing is one of the top items in my adventure bucket list together with SkyDiving! I remember last year, when I was in Boracay, I was really tempted to do it but I was alone so I just told myself that it will be fun to do it somewhere sometime with someone! So who knows, it might finally happen this year?
Cheesiness aside, I just really love the feeling of flying, that moment of being airborne and free! It's been years since the last time I was up in the air overlooking the vast sea when I was invited to try Paragliding in Daet.
Oh My Marianas with Tres Marias?! Why not! For sure my sister Allaine, cousin Joanna Mae and bestfriend Doreen would like to get wonderfully lost in Northern Marianas Islands and enjoy these activities in my bucket list too.
I'm ready to run through the heat of the sun. I'm ready to fly, uncover the light. Impossible heights... Elevate my soul above. Said you'd always be my white blood. Circulate the right love. :-)
and for you too so let's go for some dose of
Oh My Marianas!
Your Secret Escape To Paradise